About...

Based in the UK for over 5 generations Flock produce rugs and carpets using natural fibres and apply traditional artisanal techniques in their production. Their skilled weavers combine numerous different fibres, weave styles and designs to create a sometimes colourful collection of rugs like no other.

Standing against child labour and embracing sustainability and eco-friendly values remain the bedrock of their hand-made production methodology – no mechanical/electrical input, simply human creativity and endeavour!  Materials are sustainably sourced and aim to provide social and economic sustenance to the local communities from which they originate.

The Sethia family have deep roots in the global Jute industry, emigrating from the Indian sub-continent to set up their first UK business in the late 1920's; wholesaling and distributing the “golden fibre” globally.